Best Luxury Apartments in Greenwich Peninsula
Greenwich Peninsula has quietly become one of London’s most design-led waterfront neighbourhoods. Set on a dramatic curve of the Thames and anchored by world-class transport, culture and architecture, it is now a benchmark for luxury apartments in South East London. For buyers seeking modern riverside living, strong rental demand and long-term regeneration upside, this is a location that consistently delivers.
Why Greenwich Peninsula is a prime luxury destination
Once industrial land, the Peninsula is now one of the UK’s largest regeneration zones, delivering thousands of new homes alongside cultural venues, green spaces and commercial hubs. The presence of the Jubilee line at North Greenwich places Canary Wharf within minutes and the West End within easy reach, a major driver of both buyer and tenant demand.
According to Office for National Statistics data, average property values in the wider Royal Borough of Greenwich have remained resilient, with new-build apartments outperforming older stock due to energy efficiency, amenities and design quality. Rental demand has also strengthened, with private rents in Greenwich rising year-on-year, reflecting sustained appetite for high-quality apartments close to transport and employment centres.
Top luxury apartment developments in Greenwich Peninsula
Upper Riverside
Upper Riverside is the architectural heart of the Peninsula. Its striking glass towers form one of London’s most recognisable modern skylines. Apartments here are defined by floor-to-ceiling glazing, river-facing balconies and refined contemporary interiors.
Residents benefit from private lifestyle facilities including swimming pool access, gym spaces, co-working lounges and landscaped terraces. For buyers prioritising views, amenities and immediate access to the Thames Path, Upper Riverside remains the most prestigious address on the Peninsula.
Peninsula Riverfront
Peninsula Riverfront focuses on premium riverside living with a calmer, more residential feel. Homes are designed to maximise light and water views, with generous internal layouts and high-spec finishes.
This development appeals strongly to owner-occupiers as well as investors seeking stable long-term demand. Waterfront apartments here consistently command a premium, supported by limited direct-river supply across London.
Peninsula Gardens
Peninsula Gardens blends luxury apartments with landscaped open space, offering a softer, greener living environment. Homes feature private outdoor areas, carefully planned layouts and proximity to communal gardens.
This development is particularly attractive to families and professionals who want luxury without the intensity of high-rise living, while still remaining within walking distance of North Greenwich station and the river.
The Waterman
The Waterman offers understated luxury with a focus on comfort and liveability. Apartments here are known for balanced proportions, refined interiors and a quieter riverside setting.
Often favoured by downsizers and long-term residents, The Waterman provides a more traditional interpretation of modern luxury, without compromising on location or build quality.
Pricing, demand and investment performance
New-build luxury apartments in Greenwich Peninsula typically price above the borough average, reflecting riverside positioning, modern construction and resident amenities. While broader London prime markets have seen periods of price correction, demand for well-located new developments in regeneration zones has remained comparatively robust.
Rental demand is particularly strong. ONS rental statistics show consistent annual growth in Greenwich, supported by:
Proximity to Canary Wharf and Stratford employment hubs
Jubilee line connectivity
Growing cultural and retail infrastructure
Purpose-built luxury apartments with concierge services, gyms and outdoor space continue to outperform older rental stock, both in occupancy and achievable rents.
What sets Greenwich Peninsula apart
Luxury here is not just about interiors. It is about lifestyle integration:
Riverside walks and Thames views
Immediate Underground access at North Greenwich
Purpose-built cultural districts and green spaces
Master-planned development rather than piecemeal construction
Unlike many central London locations, the Peninsula still offers a sense of scale, openness and long-term planning, which is increasingly rare.
Buyer considerations
Before purchasing, buyers should review:
Service charge structures and long-term maintenance plans
Balcony orientation and river aspect
Developer track record and warranty coverage
Completion timelines for off-plan purchases
Well-positioned apartments with river views, higher floors and access to resident facilities typically retain value best over time.
Final thoughts
Greenwich Peninsula has evolved into one of London’s most compelling luxury residential destinations. Its combination of architectural quality, transport connectivity and riverside setting places it firmly among the capital’s strongest long-term prospects for both homeowners and investors.
For buyers seeking luxury apartments in Greenwich Peninsula, the area offers not just property, but a carefully designed way of living that aligns with how modern Londoners want to work, relax and connect.