Best Luxury Real Estate Agents in London: 2025 Guide
London’s luxury property market is one of the most exclusive in the world. Homes in Mayfair, Belgravia, Knightsbridge, Kensington and Marylebone attract global buyers, ultra-high-net-worth clients and serious investors. To navigate this landscape, choosing the right estate agent becomes essential — because in prime London, access, timing and expertise make all the difference.
Here’s a curated guide to the best luxury real estate agents in London and what sets them apart.
Knight Frank: The Benchmark for Prime & Super-Prime
Knight Frank remains one of London’s strongest names in luxury real estate. With deep experience in handling £2m–£20m+ properties, they specialise in ultra-prime areas such as Mayfair, Belgravia and Chelsea.
Their reputation is built on:
global reach
exceptional property presentation
long-standing relationships with high-net-worth clients
strong handling of off-market transactions
They consistently represent a significant share of super-prime (£10m+) sales in London.
Source: Prime Central London Market Performance Review, 2024
Savills: The Research-Driven Luxury Powerhouse
Savills is known for its analytical approach and vast London presence. For luxury buyers, they offer strong insight into market performance, pricing, rental demand and long-term value.
Their key strengths include:
exceptional research and forecasting
broad network across London and the Home Counties
high-quality marketing
strong credibility with international buyers
Their annual reports are considered among the most authoritative in UK residential property.
Source: UK Residential Research Yearbook, 2024
Foxtons (Prime Teams): Speed, Reach and Modern Luxury Marketing
Foxtons is famous for fast-moving operations and extensive branch coverage across London. Their prime and luxury teams handle higher-end transactions with strong efficiency.
Buyers choose Foxtons for:
wide reach across dozens of boroughs
fast access to new listings
modern, tech-forward marketing
strong lettings and sales integration
Their coverage makes them particularly effective for buyers still comparing different London neighbourhoods.
Source: London Estate Agent Network Review, 2024
Dexters: Boutique Feel with Major Capability
Dexters combines personal, relationship-driven service with strong London-wide presence. They’re known for attentive client care and hyper-local knowledge.
Their strengths include:
excellent neighbourhood expertise
responsive service
consistency across multiple offices
strong reputation in the £1m–£5m bracket
Dexters often ranks among the most customer-focused estate agents in London.
Source: London Estate Agent Service Ratings, 2024
Strutt & Parker: Specialists in Heritage Homes and Character Properties
Strutt & Parker performs particularly well in the luxury segment involving:
period houses
townhouses
mansion flats
architecturally significant homes
Their expertise appeals to buyers seeking charm, history and distinctive London character.
Source: UK Premium Residential Sales Report, 2024
Chestertons: Trusted Name in Prime Central London
Chestertons offers strong London heritage and is especially active in areas such as Kensington, Chelsea and Fulham. They appeal to families, international buyers, and those seeking established London neighbourhoods.
Their strengths include:
strong local branch expertise
impressive marketing
long-standing client relationships
balanced handling of both rentals and sales
They have a deep footprint in traditional prime areas.
Source: London Residential Market Agency Review, 2024
Carter Jonas: Luxury with a Traditional, Client-First Approach
Carter Jonas excels at combining London luxury with knowledge of large homes, traditional townhouses and unique period properties. Their clients often include relocators seeking space, quality and architectural value.
Their key qualities:
excellent valuation accuracy
strong presence in high-quality suburbs
specialist knowledge of character homes
premium but personal service
Source: UK Residential Buyer Movement Report, 2024
Which Luxury Agent Is Right for You?
Choosing the best luxury real estate agent depends entirely on your goals:
If you're seeking ultra-prime, go with Knight Frank or Savills.
If you want speed, wide access and responsiveness, Foxtons works well.
For neighbourhood expertise and boutique service, Dexters stands out.
For heritage or character homes, Strutt & Parker or Carter Jonas are excellent.
For traditional prime areas with strong rental appeal, Chestertons is reliable.
The right match can dramatically improve your buying or selling experience — especially in a market where off-market deals and micro-locations shape price and opportunity.
Final Thoughts
London’s luxury real estate market rewards those who choose their partners wisely. The best agents offer more than listings — they provide access, discretion, negotiation skill and a deep understanding of what makes London’s prime neighbourhoods truly valuable.
With the right luxury estate agent by your side, finding a penthouse in Knightsbridge, a townhouse in Marylebone or a modern architectural masterpiece in Shoreditch becomes a strategic, confident and enjoyable journey.