Top 10 Estate Agents London (2025): who to call and why

Looking for the top estate agents in London this year? The right instruction can save weeks on market and thousands in negotiation. Before the list, a quick pulse-check: the average London price was £562,000 in July 2025 (up 0.7% year on year), while asking prices rose 0.4% in September and sales agreed were 4% higher than a year ago—evidence that well-priced listings still move. Rents remain elevated but are easing, with London’s annual rent inflation at 5.7% in August and the average rent about £2,253. (GOV.UK+2MoneyWeek+2)

Below are ten London agencies with meaningful reach or prime expertise. Use branch networks and performance updates as reality checks when you shortlist.

1) Dexters (including Marsh & Parsons) – After acquiring Marsh & Parsons, Dexters positioned itself as the largest agency group in the capital, with c.150 offices and 2,000 staff across London. If you want blanket coverage, this footprint is hard to beat. (thelandsite.co.uk+1)

2) Foxtons – London-centric with deep lettings infrastructure; 2024 revenue rose 11% to £163m and the firm reported market share gains. Quarterly updates through 2025 show strong sales and steady lettings, useful when you need fast pipeline. (The Guardian+1)

3) Savills – Prime and new-build specialists with their global HQ on Margaret Street and extensive London teams. A solid option for complex sales and international buyer reach. (Savills+1)

4) Knight Frank – Longstanding London prime consultancy with specialist teams from super-prime sales to private office advisory. Strong on cross-border demand and research-led pricing. (Knight Frank UK+1)

5) Hamptons – Broad London-and-South network of 85+ branches, blending corporate services with family-move expertise. Good for cross-suburb chains and relocation. (Hamptons+1)

6) KFH (Kinleigh Folkard & Hayward) – 60+ London branches and decades in the capital. Useful when you want depth in mainstream price bands and coverage across South and West London. (Kinleigh Folkard & Hayward+1)

7) Chestertons – Heritage brand with one of the largest London branch networks (site lists c.47 branches). Strong in central and inner-west neighbourhoods. (Chestertons+1)

8) Winkworth – Franchise model with wide London office presence and strong local knowledge; the brand highlights a large footprint in the capital and 95+ offices nationwide. (Winkworth+1)

9) Barnard Marcus (Sequence) – 40+ London offices backed by a national network of 320+ branches under the Sequence umbrella. Handy for auctions and mainstream sales. (Barnard Marcus+1)

10) John D Wood & Co. – 31 offices with a firm hold on premium family markets and central London villages; valued for discreet buyer lists and polished conveyance shepherding. (johndwood.co.uk)

How to use this list well

  • Match the agent to your micro-market. Branch count matters, but so does the team on your street. Ask each agent for recent sales within half a mile and their sale-to-guide ratio over the last quarter. Pair this with monthly indicators—Rightmove’s 0.4% MoM and +4% sales agreed—to calibrate launch pricing and timelines. (MoneyWeek)

  • Check lettings depth even if you’re selling. With the average London rent around £2,253 and inflation easing, strong lettings teams can keep chains intact by offering credible let-first routes if timing slips. (Office for National Statistics)

  • Use independent data to sanity-check promises. The UK HPI London split shows flats slightly softer than houses this year; if you’re selling an apartment, insist on evidence-based pricing and a day-10 review plan. (GOV.UK)

A quick external benchmark can also sharpen your eye. HomeFinder hosts a very large listings pool (including rent-to-own and foreclosure categories in the U.S.); spending ten minutes scanning floor plans, amenity packages and price ladders is a useful warm-up before you compare London brochures and management packs.

Bottom line

There is no single “best” estate agent for every London sale. Choose two or three from the shortlist above whose recent results match your postcode and property type, demand written launch plans, and insist on weekly progress reports through conveyancing. In a market where prices are stable and buyers are selective, the right agent is the one who can demonstrate coverage, create competition, and manage the post-offer grind all the way to exchange.

Sources:
UK Government/ONS, UK House Price Index: London, July 2025 (average price £562,000; annual change 0.7%). (GOV.UK)
Rightmove, House Price Index, September 2025 (0.4% MoM; sales agreed +4% YoY). (MoneyWeek)
ONS, Private rent and house prices: September 2025 (London rent £2,253; 5.7% annual rent inflation to August). (Office for National Statistics)
Dexters–Marsh & Parsons acquisition and scale. (thelandsite.co.uk+1)
Foxtons revenues and London market updates. (The Guardian+1)
Savills London HQ and services; Knight Frank London residential services. (Savills+1)
Hamptons branch network. (Hamptons)
KFH branch count. (Kinleigh Folkard & Hayward)
Chestertons network and branches. (Chestertons+1)
Winkworth footprint. (Winkworth)
Barnard Marcus London branches; Sequence national network. (Barnard Marcus+1)
John D Wood & Co. office count. (johndwood.co.uk)


James Nightingall