Top Property Agents in London: The 2025 Guide for Buyers & Sellers
Choosing the right property agent in London can be the difference between a smooth, successful transaction and a stressful one. London’s market is dynamic, fast-moving and deeply influenced by micro-location trends. Values can shift dramatically within a few streets, international buyer activity fluctuates, and supply in prime pockets is often limited. This is why selecting a highly capable property agent matters more in London than almost anywhere else in the UK.
London’s property landscape is also extremely competitive. Industry data shows that London accounts for over 40% of the UK’s lettings market value, yet there are more than 3,600 letting agents operating in the city. Despite this, the top 10 agencies hold only around 23% of market share.
Source: London Lettings Market Breakdown, 2024
With so much choice, it’s essential to understand which agents consistently outperform and why.
Leading Property Agents in London
London’s top agencies each bring different strengths — from ultra-prime expertise to high-volume coverage. Here’s a breakdown of the leading names and what makes them stand out.
Foxtons is one of the most widely recognised agencies in London, known for large market share across both sales and lettings. In 2024, the company reported revenue of around £163 million, with strong performance in the lettings sector. Their strength lies in broad citywide coverage, aggressive marketing and high visibility — making them effective for sellers wanting maximum exposure and buyers seeking variety.
Source: UK Estate Agency Performance Data, 2024
Savills is a heavyweight in prime and luxury London markets. With deep research capability and strong global reach, Savills is especially effective for high-value transactions, new-build sales, and international clients looking for premium assets. Their reputation for handling prestigious, complex deals places them firmly at the top of the luxury segment.
Source: London Prime Property Agency Review, 2024
Knight Frank is another major force in the capital’s luxury and super-prime market. Known for their ability to secure off-market opportunities and handle multi-million-pound instructions, Knight Frank is the go-to for buyers and sellers looking at exceptional homes. Their global network consistently feeds international demand into London’s upper tiers.
Source: Super-Prime Agency Performance Insight, 2024
Hamptons combines strong London coverage with a wide regional network, making them attractive for buyers and sellers who want both city and commuter-belt insight. They perform well for family homes, relocations and mid-to-upper-market sales in neighbourhoods such as Hampstead, Richmond, Chiswick and Wimbledon.
Source: UK Residential Market Agency Study, 2024
Dexters has built an excellent reputation for hyper-local expertise. With numerous offices across the capital, Dexters excels in neighbourhood-focused markets — particularly where detailed local knowledge and consistent on-the-ground presence matter. They are known for understanding nuances of specific streets, buildings and buyer demographics.
Source: London Neighbourhood Agency Breakdown, 2024
How to Choose the Right Agent in London
When selecting an agent, align their strengths with your needs. Start by examining their recent sales or lettings in your precise postcode. London is made up of tight micro-markets, so an agent who thrives in Islington may not have the same advantage in Chelsea or Marylebone. Assess their buyer or tenant database size, negotiation track record, and marketing strategy. High-quality photography, strong applicant lists, and familiarity with local pricing trends are essential.
Fee structures should also be scrutinised. Commission rates, contract length, and exclusivity clauses vary significantly. A strong agent should justify their fee with demonstrable value — not just branding. Additionally, consider the agent’s communication style and aftercare service, especially important for rental investors needing long-term management support.
Final Thoughts
London is one of the world’s most sophisticated property markets, and the quality of your agent can shape everything — your sale price, your buying experience, and how efficiently a transaction progresses. The leading agencies in the capital stand out because they combine expertise, reach and strong client representation at every stage.
If you’re planning to buy, sell or invest in London property, choosing the right agent is just as important as choosing the right home.